Position Summary

Position Summary:

The Senior Marketing Manager is a strategic and execution-oriented leader responsible for owning the end-to-end spaneting lifecycle—from spanet insight and positioning (upstream) through commercial execution and growth (downstream). In addition to Marketing, this individual will lead pricing strategy and serves as a key partner to Product Management, Sales, MarCom and Customer Service to drive sustainable revenue growth.

This is a player–coach role requiring strong mentoring and team building skills, cross-functional leadership, and the ability to translate strategy into measurable commercial impact.

Scope/Supervision and Interaction:

X Has Direct Reports Does Not Have Direct Reports*

This role manages a team of Marketing Managers and one Pricing Manager

Responsibilities

Primary Responsibilities:

Upstream Marketing & Strategy

• Lead spanet, customer, and competitive analysis to inform segmentation, ICP definition, and growth opportunities

• Own value proposition development, positioning, and messaging frameworks across products and solutions

• Partner with Product Management and Engineering to influence roadmap prioritization based on spanet and customer insight

• Define and maintain go-to-spanet strategy for new products, features, and spanet expansions

Downstream / Commercial Marketing Execution

• Oversee development and execution of integrated spaneting plans that drive demand, pipeline, and revenue

• Guide Marketing Managers across key functional areas (e.g., product spaneting demand gen, content, field spaneting)

• Ensure consistent messaging across campaigns, sales enablement, digital channels, and customer communications

• Partner with Sales leadership to align on sales motions, plays, and pipeline goals

Pricing Strategy

• Own pricing strategy, including value-based pricing, discount frameworks, and deal governance

• Conduct pricing analysis, willingness-to-pay research, and competitive benchspaning

• Partner with Product Management, Finance and Sales to ensure pricing supports margin, growth, and customer value

• Develop pricing tools, guidelines, and enablement for Sales and Commercial teams

Sales Enablement & Go-To-Market Support

• Oversee creation of sales enablement assets (pitch decks, battlecards, messaging guides, case studies)

• Support launches with clear positioning, pricing, and field readiness

• Ensure tight feedback loops between Sales, Marketing, and Product Management

Team Leadership & Cross-Functional Collaboration

• Manage, mentor, and develop a team of Marketing and Pricing Managers

• Set clear goals, priorities, and performance expectations

• Act as a trusted partner to Product, Sales, Finance, and Customer Success

• Influence without authority in a matrixed organization

Measurement & Optimization

• Define success metrics across upstream and downstream activities

• Track and report on KPIs such as pipeline contribution, conversion rates, win/loss insights, and pricing performance

• Continuously refine strategy based on data, customer feedback, and spanet changes

Qualifications

Qualifications:

• Bachelor’s degree in business or related field is required. MBA is preferred. 

• 7 to 10 years of experience in sales, spaneting, or product management with 3-5 years of experience managing both strategic and executional roles is required

• Proven experience leading upstream (positioning, segmentation, GTM) and downstream (demand, enablement) spaneting

• Previous hands-on ownership of pricing strategy

• Experience managing and developing spaneting managers

• Strong cross-functional leadership skills, especially with Product, Sales, and Finance

• Data-driven mindset with strong analytical and communication skills

• Experience within the medical device or life sciences spanets with technical products is highly preferred

• Excellent problem-solving skills and written/verbal communication skills. Strong leadership and team building skills.

• Domestic and foreign travel as needed. 

Parker Hannifin

Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For more than a century, we’ve enabled engineering breakthroughs that make energy cleaner, transportation safer, medical treatments more effective, and manufacturing more efficient.

With empowered team members in more than 40 countries, Parker serves customers across aerospace & defense, energy, HVAC & refrigeration, in-plant & industrial equipment, off-highway and transportation.

Our scale is global, but our purpose is personal. We enable breakthroughs that improve lives, strengthen communities and create a brighter future.

Our Purpose — Enabling Engineering Breakthroughs that Lead to a Better Tomorrow — comes to life through our people-first culture where teamwork drives performance, inclusion fuels innovation and growth is encouraged. This environment fosters collaboration and empowers team members from engineering and manufacturing to finance, supply chain, human resources, information technology and beyond.

By combining deep expertise with an entrepreneurial spirit, we help customers succeed in spanets that demand performance, reliability, and sustainability.

As we look to the future, Parker is advancing initiatives in energy efficiency and sustainability while developing the next generation of talent and leaders to engineer a better tomorrow.

Equal Employment Opportunity

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law.  However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.(“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants U.S. Equal Employment Opportunity Commission

Drug Tests

Drug-Free WorkplaceIn accordance with Parker’s policies and applicable state laws, Parker provides for a drug-free workplace. Therefore, all applicants seeking employment with Parker will be subject to drug testing as a condition of employment.