· Bachelor's degree in Business, Marketing, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.

· Five (5) years of experience in digital and e-commerce marketing within the travel or retail industry.

· Proven ability to analyze and interpret digital metrics (e.g., conversion rate, look-to-book ratio).

· Experience collaborating with technology teams using agile methodologies.

· Experience working with agencies and internal design teams on UX and design projects.

· Proven ability to develop and execute merchandising, digital content, and SEO strategies.

· Strong business partner management and project management skills.

· Deep understanding of A/B testing and marketing attribution analysis to measure campaign effectiveness on site traffic and conversions.

· Strong understanding of merchandising, digital content and SEO strategies.

· Collaborative team player with the ability to influence and drive results within a matrix organization.

· Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment.

· Excellent organizational skills to manage multiple complex projects simultaneously.

· Strong written and verbal skills.

· Available for moderate overnight travel (10%).

· Able to work flexible hours and be available for an emergency response on short notice.

· Must pass a pre-employment drug test.

· Must be legally eligible to work in the country in which the position is located.

· Authorization to work in the US is required. This position is not eligible for visa sponsorship.

Experiences Preferred:  
•    Experience leading e-commerce marketing transformation initiatives focused on implementing new Martech platforms.
•    Three (3)+ years of hands-on website marketing operations experience. 
•    Proven experience in mobile app marketing, with a focus on engagement and retention strategies.
•    Strong knowledge of content management systems. 
•    Proficiency in data and digital analytics (SQL, Tableau, Adobe, Google Analytics).

Crewmember Expectations:

· Regular attendance and punctuality

· Potential need to work flexible hours and be available to respond on short-notice; available for occasional support outside of normal working hours

· Able to maintain a professional appearance

· When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft

· Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion, and Fun

· Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System

· Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy, and behavioral standards

· Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) and Safety Action Report (SAR))

· Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls

· Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities

· The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:

· Computer and other office equipment

Work Environment:

· Traditional office environment

Physical Effort:

· Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Compensation:

· The base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

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