Position Summary
The Senior Analyst, Customer Personalization is a key part of the team that owns JetBlue’s Customer Personalization strategy. This Senior Analyst reports to the Manager, Customer Personalization Strategy and will spend their time assisting in the execution of building and maintaining personalization capabilities across all JetBlue customer facing and crewmember facing products. This role will be hands-on plus client-facing project management and has a key part in shaping the Personalization space for JetBlue.
The Senior Analyst is a creative and detail-oriented professional who is eager to learn the tools and skills necessary to grow as a Personalization professional. They operate well independently and, in a team, setting, and are a self-starter driven by their interest in airlines, data, and customer experience. The Senior Analyst presents complex concepts clearly and effectively to diverse audiences of stakeholders, thrives in a fast-paced, dynamic environment, and exhibits the JetBlue values of Safety, Caring, Integrity, Passion, and Fun.
Essential Responsibilities
- Supports Manager in the development and execution of customer personalization campaigns
- Perform analyses (Snowflake, Tableau) that translates data into actionable audience identification for personalization strategy
- Monitor and analyze digital metrics to measure the success of campaigns and make data-driven recommendations for optimization
- Works closely with IT, Marketing and Customer Experience (CEX) teams to ensure personalization needs are being factored into all customer facing initiatives
- Works with internal teams to gather and understand detailed functional requirements for program success
- Compiles, tracks, and analyzes program metrics and distribute monthly reports as needed
- Delivers high-quality analyses for various stakeholders with quick turnaround time
- Works with team leadership and IT resources on all program development – including functionality updates, Proof of Concept testing, and requirements gathering
- Plays supporting role in future development of JetBlue digital products and health monitoring
- Assists in the management of all aspects of Customer Personalization
- Other duties as assigned